Philosophy

I love the Web. I love it for its power to build communities and link users to their passions. I love it for its ability to pinpoint the right lead at the right time and track it to a conversion. I love its power to level the playing field for the little guy.

There’s no doubt the web and its targeted integration with the offline world is the most powerful force in marketing right now. However, companies both large and small are falling short on integration. Many internal corporate marketing departments function in silos where direct response is walled off from the web team. To increase sales and build strong brands organizations need to integrate overall web site efforts with both their other online initiatives (such as search, e-mail, micro-sites, blogs and podcasts) as well as with offline efforts (such as direct mail, print ads, and TV). That’s where I step in.

My approach to integrated selling is driven by two objectives; how does this tactic position the product/service in the customer’s mind (branding/big picture) and how do we persuade them to take action (conversion/the details).

Sound like a great match for you? Contact me today!