I have an immediate opening for an energetic, analytic, and detail-focused search marketing professional on my Avid Technology eMarketing Team. This role works closely with internal teams (product marketing, marcomm, web operations) both US and Worldwide to execute Paid Search and SEO campaigns as well as evangelize for SEM best practices. It’s a great role for anyone who loves high-tech, B2B, and global campaign development.

Interested candidates should review the full description (Search Marketing Specialist, Requisition ID: 3857) and apply on the Avid Careers site.

Just returned from the Make Your Mark event in Boston with some amazing photographs by Anthony Gordon.

Make Your Mark is a joint event between Avid Technology and Microsoft to attract, engage, and retain aspiring creative artists who seek out professional content creation tools. Next stop is NYC, then LA and San Francisco. I hope to share more pictures and video clips from the events by then. Standing room only for NYC, but LA/SF are still open for registration as of this post.

Business management consultant Dan Coughlin published a great article at The Ladders highlighting his five keys to career acceleration. A must-read for anyone learning how to keep their career driving forward. If applied to my own career and the future I seek to build at Avid, I think my greatest strength is Number 1: Take Calculated Risks:

“In order to accelerate your career you must continue to think bigger and bigger, not safer and safer. The successful driver knows that over the course of hundreds of laps there are specific moments when he has to make his move if he wants to win the race. But he also knows the other key to success is to stay in the race. Avoid career blowouts while consistently investing your time and energy in projects that can accelerate business results.”

My greatest area for improvement is definitely Number 2: Be Rested for the Big Races:

“I’ve noticed that people usually perform career-destroying maneuvers when they’re working unbelievably long hours. In a state of near exhaustion, they simply have a very expensive brain freeze. The most effective top performers, on the other hand, maintain consistency by getting rest and having enough energy not to get caught up in the dramas of the workday. They stay calm and consistent, which helps their group move steadily forward, particularly in the critical moments that drive business results, and careers, forward.”

 Where are your strengths and weaknesses?

If you or a loved one is looking for an opportunity to join a growing team of very smart, very dedicated, very customer-centric marketers, read this job req. carefully:

Marketing Director - Video Division 

Avid Technology, Inc. seeks an experienced and qualified Marketing Director to lead the Marketing Communications team in the Video division. The Marketing Director, reporting to the Vice President of Worldwide Marketing, will be responsible for the development and execution of Avid’s strategic marketing communications programs, and will ensure that overall marketing initiatives are designed to drive the business towards optimal growth. The successful candidate will possess strong leadership skills and the ability to assess existing and potential key marketing opportunities. The candidate will have strong design and brand strategy experience, while also having experience in developing practical marketing programs designed to directly impact sales.

The Marketing Director will work in conjunction with executive management to establish strategic marketing plans and objectives and work with internal teams to bring programs to the market. The candidate will directly or indirectly manage cross-functional teams in the areas of Marketing Communications including: Graphics, Advertising, Copywriting, E-Marketing, Public Relations, Artist Relations, Media Production, Events Marketing, as well as Co-Marketing Programs. The candidate will also interact closely with Sales and Product Marketing to maintain successful alignment of marketing programs across functional areas within the company.

The successful Marketing Director candidate will have experience in developing and executing marketing plans for multiple product lines into a number of different market segments through different sales channels including resellers, distributors and directly to customers. The candidate will have the ability to analyze and evaluate such programs for effectiveness.

It’s a great opportunity to have an immediate impact and to join an energetic team of pros who are passionate about video post production and the future of media distribution. Interested? Contact me at the info on the right (candidates only please/no recruiters). The position is located in our Tewksbury, MA headquarters.

Update: Position Filled. Thanks for the great inquiries!

A huge fan of the entrepreneurial mindset, I love to read and learn about what drives the “crazy tenacity” that defines the successful small business owner.

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